Ort der Verheissung

2 750 000 square metres of exhibition space , 23 000 000 000 euros turnover, 10 million visitors, more than 170 supra-regional fairs a year – Germany is the world’s major location for fairs. In Ort der Verheissung photographer Jakob Schnetz turns his analytical and artistic gaze on this very special exterritorial world.

Jakob Schnetz

17 x 23,5 cm
112 pages
70 photos
German
Hardcover
ISBN 978-3-903101-44-9
April 2019

39.90
incl. 5% vat, excl. shipping
Free shipping to Austria and Germany

SKU: 978-3-903101-44-9 Categories: , Tag:

Authors

  • Jakob Schnetz

    Jakob Schnetz was born in Freiburg im Breisgau in 1991. In 2012 he started studying photojournalism and documentary photography at [...] more

Awards

Details

“Marketing is worshipping the customer”, says Swiss trend researcher David Bosshart. Expressed in numbers, this means that the largest cathedrals to the world of goods are located in Germany: Across 2 750 000 m² of trade fair halls, the latest products are presented, the most efficient services promoted and the best know-how is marketed. Fairs are events with a maximum concentration of supply and demand within the smallest possible space in minimum time. Fairs reflect a globalized and consumption-oriented service provider society. There are fairs for any interest group: weapons, erotica, pets, art, babies, jewellery, IT, tourism, cars, etc. The site of perfect marketing is determined by normed sets, live shows and a fierce battle for customers. Jakob Schnetz explored this very special world with an analytical mind and has captured it with empathy.

Reviews

Standard open_in_new

18. Mai 2019: Selten ist man derart überrascht, um nicht zu sagen geflasht, wie bei diesem Buch; auch von der Komposition. Gregor Auenhammer

ZEIT Online open_in_new

17. Oktober 2019: Laufen, stehen, gucken. Und dann wieder von vorn – in dem Fotoband Ort der Verheißung präsentiert Schnetz – teilweise recht skurrile – Eindrücke von Fachmessen.

Description

“Marketing is worshipping the customer”, says Swiss trend researcher David Bosshart. Expressed in numbers, this means that the largest cathedrals to the world of goods are located in Germany: Across 2 750 000 m² of trade fair halls, the latest products are presented, the most efficient services promoted and the best know-how is marketed. Fairs are events with a maximum concentration of supply and demand within the smallest possible space in minimum time. Fairs reflect a globalized and consumption-oriented service provider society. There are fairs for any interest group: weapons, erotica, pets, art, babies, jewellery, IT, tourism, cars, etc. The site of perfect marketing is determined by normed sets, live shows and a fierce battle for customers. Jakob Schnetz explored this very special world with an analytical mind and has captured it with empathy.

Additional information

Weight1 kg / 2.2 lbs
Book Author