LEDITION LAMMERHUBERFEP: Best Publisher 2017

ORT DER VERHEISSUNGnew

Jakob Schnetz
17 x 23,5 cm
112 pages
70 photos
German
Hardcover 
ISBN 978-3-903101-44-9 
April 2019

  • © Jakob Schnetz
  • © Jakob Schnetz
  • © Jakob Schnetz
  • © Jakob Schnetz
  • © Jakob Schnetz
  • © Jakob Schnetz
  • © Jakob Schnetz

ORT DER VERHEISSUNG

“Marketing is worshipping the customer”, says Swiss trend researcher David Bosshart. Expressed in numbers, this means that the largest cathedrals to the world of goods are located in Germany: Across 2 750 000 m2 of trade fair halls, the latest products are presented, the most efficient services promoted and the best know-how is marketed. Fairs are events with a maximum concentration of supply and demand within the smallest possible space in minimum time. Fairs reflect a globalized and consumption-oriented service provider society. There are fairs for any interest group: weapons, erotica, pets, art, babies, jewellery, IT, tourism, cars, etc. The site of perfect marketing is determined by normed sets, live shows and a fierce battle for customers. Jakob Schnetz explored this very special world with an analytical mind and has captured it with empathy.

Authors

Jakob Schnetz

was born in Freiburg im Breisgau in 1991. In 2012 he started studying photojournalism and documentary photography at Hochschule Hannover. In addition to commissioned work, Jakob Schnetz embarks on personal long-term projects that explore and question social rituals, political conflicts and capitalism.