In 1988 Oscar Bronner founded the independent daily newspaper der Standard. 19 October 1988, the date of its first issue, changed the Austrian media scene fundamentally. Der Standard meant not only a substantive but also a visual paradigm shift. The visual language of the Standard changed the appearance of the national newspaper scene quite radically and for good, and is essentially the work of Matthias Cremer, among others. His pictures were different – more lively, more narrative, making readers smile or pause. He would begin his photographic work before politicians or dignitaries of state would start their prepared speeches, sought out his motifs before the obligatory gathering for the group photograph, took down the in-between and the often telling departure, photographed the well-known faces of this world as well as subtle human occasions. For his critics he always had a tongue-in-cheek answer by quoting Cartier-Bressons, “Sharpness is a bourgeois concept”. The volume presents a characteristic selection of pictures from 25 years of Austrian newspaper history, taken by a master of his art.