\u201cMarketing is worshipping the customer\u201d, says Swiss trend researcher David Bosshart. Expressed in numbers, this means that the largest cathedrals to the world of goods are located in Germany: Across 2\u2009750\u2009000 m\u00b2 of trade fair halls, the latest products are presented, the most efficient services promoted and the best know-how is marketed. Fairs are events with a maximum concentration of supply and demand within the smallest possible space in minimum time. Fairs reflect a globalized and consumption-oriented service provider society. There are fairs for any interest group: weapons, erotica, pets, art, babies, jewellery, IT, tourism, cars, etc. The site of perfect marketing is determined by normed sets, live shows and a fierce battle for customers. Jakob Schnetz explored this very special world with an analytical mind and has captured it with empathy.<\/p>\n","protected":false},"excerpt":{"rendered":"
2\u2009750\u2009000 square metres of exhibition space , 23\u2009000\u2009000\u2009000 euros turnover, 10 million visitors, more than 170 supra-regional fairs a year \u2013 Germany is the world\u2019s major location for fairs. In Ort der Verheissung<\/strong> photographer Jakob Schnetz turns his analytical and artistic gaze on this very special exterritorial world.<\/p>\n Jakob Schnetz<\/strong><\/p>\n 17 x 23,5 cm
\n112 pages
\n70 photos
\nGerman
\nHardcover
\nISBN 978-3-903101-44-9
\nApril 2019<\/p>\n","protected":false},"featured_media":3688,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[36,416],"product_tag":[565],"class_list":{"0":"post-3703","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-photography","7":"product_cat-reportage-en","8":"product_tag-reportage-en","9":"pa_buchautor-jakob-schnetz-en","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\n